Review what exists
Look at the website, profiles, messaging and media as one public presence.
Creative Consulting
Know what actually needs changing before you start changing everything.
I review the way your business currently shows up online, identify what is helping, what is hurting and what can stay exactly where it is. Then I give you a clear direction for what should happen next.
Show me what you’re working with
Everything feels a little disconnected.
The website may be fine. The photography may be fine. The message may be mostly right. But together, the pieces do not give people a clear picture of the business in front of them.
I look at the whole thing before recommending a fix. Sometimes the answer is new photo or video work. Sometimes it is a clearer page structure, a better brief for the current web partner or a shorter list of changes than expected.
The work
What I actually do.
Decide what stays
Protect the parts that already work instead of replacing everything by default.
Identify the gaps
Find the points where the real business and the visible one stop matching.
Set direction
Define what the finished work needs to communicate and how it should feel.
Build the priority list
Put the work in a practical order so the important decisions happen first.
Create what Ospirion should create
Plan and produce the photography, headshots or video the direction calls for.
Coordinate the pieces I do not build
Give an existing or outside partner the context and material needed for their part.
Review the finished work
Check that the pieces still make sense together before the project is considered finished.
Depending on the project, the direction may cover:
You leave with a plan.
- 01What stays
- 02What changes
- 03Priority order
- 04Website structure and content recommendations
- 05Messaging recommendations
- 06Photography needs
- 07Headshot needs
- 08Video and content needs
- 09Visual direction
- 10Production recommendations
- 11Notes for designers and developers
- 12Recommended next steps
- 13Implementation priorities
Choose the right scope
Creative Consulting or Practice Refresh?
Best when direction is the missing piece
Creative Consulting
- You need to decide what should change before production starts.
- You may already have a photographer, web partner, internal marketing person or other vendors.
- You want one person to organize the priorities and keep the pieces aligned.
Best when the presence needs a substantial reset
Practice Refresh
- The website, photography, headshots, video and message have fallen out of step.
- You want me to create the core photo and video work.
- You need broader direction and coordination around the finished presence.
A note on websites.
I am not a web-development agency.
I shape the structure, message, imagery and feel of the website so it reflects the actual business. I can work with the designer or developer you already use, or help identify an outside partner if you need one. Any outside technical design or development work is scoped separately.
The current version is enough.