OSPIRION

Creative Direction

Know what actually needs changing before you start changing everything.

I review the way your business currently shows up online, identify what is helping, what is hurting and what can stay exactly where it is. Then I give you a clear direction for what should happen next.

Show me what you’re working with
A specialist showing a treatment detail during an on-location content session

Everything feels a little disconnected.

The website may be fine. The photography may be fine. The message may be mostly right. But together, the pieces do not give people a clear picture of the business in front of them.

I look at the whole thing before recommending a fix. Sometimes the answer is new photo or video work. Sometimes it is a clearer page structure, a website redesign and rebuild or a shorter list of changes than expected.

The work

Diagnosis → direction → coordination.

Diagnosis

See the current presence clearly before prescribing a replacement.

  1. Review what exists

    Look at the website, profiles, messaging and media as one public presence.

  2. Decide what stays

    Protect the parts that already work instead of replacing everything by default.

  3. Identify the gaps

    Find the points where the real business and the visible one stop matching.

Direction

Turn the gaps into a point of view and a practical order of operations.

  1. Set direction

    Define what the finished work needs to communicate and how it should feel.

  2. Build the priority list

    Put the work in a practical order so the important decisions happen first.

Coordination

Define responsibilities, review points and the work needed to carry the plan through.

  1. Define the production

    Specify the website, photography, headshots and video the direction calls for.

  2. Plan the implementation

    Define the design, development, content and launch work before production begins.

  3. Review the finished work

    Check that the pieces still make sense together before the project is considered finished.

The deliverable

You leave with a plan.

A working document with priorities, content needs and responsibilities, so you know what happens next.

OSPIRION / DIRECTION PLANPrepared for your team
Keep

The parts already doing their job

Change

The pieces weakening the whole

Priority

What happens first and why

Photo

People, place and detail needs

Video

Stories and expertise worth capturing

Web

Structure, message and build priorities

Next

Owners, sequence and immediate actions

Choose the right scope

Creative Direction or Complete Rebuild?

Best when direction is the missing piece

Creative Direction

  • You need to decide what should change before production starts.
  • You may already have a photographer, web partner, internal marketing person or other vendors.
  • You want one person to organize the priorities and keep the pieces aligned.

Best when the presence needs a substantial reset

Complete Rebuild

  • The website, photography, headshots, video and message have fallen out of step.
  • You want a rebuilt website and original photo and video.
  • You need broader direction and coordination around the finished presence.
See Complete Rebuild

A note on websites.

Direction can become a finished website.

Ospirion designs and develops websites, produces their photography and video, organizes the copy and supports launch. Creative Direction starts with the plan; the website build or Complete Rebuild is scoped around what that plan calls for.

See Website Design + Development

The current version is enough.

Start with what people see now.

Tell me what feels disconnected